The Internet has now become an important medium for product and service
Almost every company that can afford print, radio and TV advertisements
have also ventured into placing ads on the Internet.
But with millions of websites out there being visited by millions of
computer users, how can you make sure that your ad can be seen by your
target customers and that your leads will be followed by these users?
Here are a few tips.
1. Place an ad on the websites frequented by your target customers.
Before doing this, you need to define who will be your target customers.
Placing an ad on sites that they usually visit will increase the
possibility that your ad will gain the attention and will be followed
your target customers.
Also, consider the websites search engine placement, traffic, external
linking and the other ads placed on it.
External linking will determine if there are other sites that link to
This will mean that people can get to the site where your ad is placed,
even if they are browsing a different site. Check if many of your
competitors have ads on this site.
2. Placing ads on some sites cost some money.
However, there are also sites that can place a link to your site,
product or service in exchange of having their link being displayed on
This is also true about the newsletters sent by site owners to its
mailing list members regularly.
Also, having helpful links placed on your site and having sites link to
your pages help in boosting search engine ranking.
This is similar to making a statement that your sites content is
important that other sites have links to your web pages.
3. Pay-per-click (PPC) is also a good method in Internet marketing.
You will only need to pay for the ad if the link is clicked. If you
prefer this method of advertisement, make sure that you are using
services that set limits on daily expenses.
There are also services that help you determine effective keywords and
monitor the PPC results.
4. Choose your domain name wisely. It is still being debated if domain
names matter when it comes to search engine placement.
Whether it does or not, having product related domain names help
consumers remember your domain, that they can go back to your site even
without the links.
5. Make sure you have useful content on your sites. While keyword
density is important in search engine placement, having useless
information or annoying repetition of keywords will not increase your
customer's confidence in your site.
It may even affect your sites traffic and can get your site removed from
search engines. So make sure that keywords are used strategically.
6. When thinking of keywords, think like your target customers.
What do you think are they going to search so they can get to your site?
Also, use specific keywords or key phrases.
Submitting a single word or a very general phrase to a search engine
will not get you to the top of the search results compared to submitting
specific keywords that describe your product and services perfectly.
7. Track your ads. Always check how much you have spent on placing links
on frequently visited sites and on PPC.
There are services that allow you to monitor PPC transactions and how
many of these end in sales.
You always need to consider if the ads that you have placed on these
websites are getting you to your target consumers and if these ads can
lead to revenue.
One final tip on marketing products and services, sell the benefits.
It will help your marketing strategies a lot if you highlight the
benefits of choosing your products and services instead of merely
discussing the product specifications. Product specifications may not
mean much to customers, unless they know what these stand for (how these
specifications affect the quality of the product or service).
Many people say getting to the top of search engine results is difficult
since millions of websites exist, which can be using the same keywords.
While this is true, this does not
mean that your website has to stacked under your competitors websites
when presenting search engine results.
Strategic advertising and linking, together with useful content, can
also get you to the top of the search results.